Last Updated: August 2026

Privacy Policy

This Privacy Policy explains how Idyllic Software Pvt Ltd ("10:30", "we", "us", or "our") collects, uses, stores, shares and protects personal data when you visit or use shaadi.tenthirty.live, tenthirty.live, gujaratimatrimony.tenthirty.live, and the 10:30 services, applications and related features (collectively, the "Service").

10:30 is a private, verified community designed to introduce people who are genuinely interested in marriage through short video conversations. We take the privacy of our members seriously.

1. Who This Policy Applies To

This Policy applies to visitors, applicants, members and other individuals who interact with the Service. The Service is intended only for individuals who are 18 years of age or older and legally capable of entering into a marriage under the laws applicable to them. By using the Service, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

Depending on how you use 10:30, we may collect the following categories of information.

2.1 Account and Contact Information

Full name
Date of birth
Gender
City and country
Phone number
Email address
Account credentials
Account status
Membership information

2.2 Information About You

Education
Profession
Information voluntarily provided during the application process
Information you provide to our support or moderation teams

We may modify the information requested during the application process from time to time.

2.3 Identity and Verification Information

Because 10:30 is a verified community, applicants may be required to provide identity-verification information. Depending on the verification method used, this may include:

Aadhaar-related verification information, where legally permitted
Other government-issued identification
Verification photograph
Short verification video
Date of birth
Verification status and results

Identity documentation, verification photographs and verification videos are collected for identity verification, fraud prevention, safety and membership review purposes. They are not intended to function as public matrimonial profiles.

2.4 Photographs and Videos

We may collect photographs and videos submitted as part of verification, account review, safety investigations or other features that you choose to use. Unless we clearly tell you otherwise and obtain any necessary permission, verification photographs and videos are not displayed to other members as profile content.

2.5 Video Conversation Information

10:30 facilitates short private video conversations between members. We may process technical information necessary to establish and operate a call, including participants, start/end time, duration, connection status, technical diagnostics, and whether the conversation occurred.

10:30 does not intend to routinely record the audio or video content of member conversations. Members are prohibited from recording conversations without the other participant's explicit consent.

2.6 Match and Interaction Information

Whether you participated in a scheduled 10:30
Members with whom you were introduced
Your private Yes/No decision
Whether mutual interest occurred
Chat connections created following mutual interest
Matching and participation history
Reports, blocks and safety actions

Your Yes/No decision is private and is not disclosed to the other member except to the extent necessary to indicate mutual interest.

2.7 Chat Information

When a mutual connection occurs, 10:30 may enable private messaging. We may process and store messages and associated metadata to provide messaging, maintain security, investigate reports, prevent abuse and comply with applicable law. Private does not mean content can never be accessed by 10:30 where reasonably necessary for safety, legal compliance or operation of the Service.

2.8 Payment Information

Payment information may be processed by third-party payment providers. We may receive payment status, transaction identifiers, amount, currency, date, payment method category, refund or dispute status, and billing details where required. We generally do not store complete card or bank credentials.

2.9 Reports and Safety Information

If you report another member, we may collect identities, reason, description, supporting evidence, relevant communications, investigation notes and actions taken. Certain safety records may be retained even after an account is closed when reasonably necessary.

2.10 Device and Usage Information

IP address, browser, device type and operating system
Pages viewed, login activity and access times
Referral information, service interactions and diagnostics

2.11 Cookies and Similar Technologies

We may use cookies and similar technologies for authentication, security, session management, preferences, analytics, performance and fraud prevention. Where required, we will provide appropriate choices concerning non-essential cookies.

3. Why We Use Your Information

We may process personal data to review applications, verify identity, operate matching and video conversations, process Yes/No decisions and chats, process payments, communicate with members, provide support, prevent fraud and misuse, enforce our Terms, improve the Service, and comply with law. We will not use identity-verification information for unrelated advertising purposes.

4. Verification Information Is Not Your Public Profile

Your identity document, verification photograph and verification video are collected for verification and membership-review purposes. They are not made available for members to browse. We do not sell these materials and do not permit members to search or access another member's verification documents.

5. Aadhaar

If Aadhaar is offered as a verification method, its collection, verification, processing and retention will be handled in accordance with applicable Indian law and UIDAI requirements. Aadhaar use will be for identity-verification purposes; appropriate notice and consent will be obtained; information will not be used for unrelated marketing; access will be restricted; and information will be retained only as permitted and reasonably necessary.

6. What Verification Means

"Verified" generally means that 10:30 or its verification provider has completed the verification steps applicable to that member at the relevant time. Verification is not a background check or endorsement and does not guarantee character, compatibility, marital status, criminal history, employment, education, income, family background, financial condition, accuracy of every statement, future behaviour or suitability for marriage.

7. Who We Share Information With

We may share personal data with service providers (hosting, verification, video, messaging, payments, communications, analytics, security, support and fraud prevention), other members only as necessary for the 10:30 experience or information you choose to share, and for legal and safety disclosures. Corporate transactions may involve transfers subject to applicable law.

8. We Do Not Sell Your Verification Information

We do not sell Aadhaar information, verification documents, verification photographs or verification videos.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Policy, including legal, accounting, fraud-prevention, safety and dispute-resolution purposes. We aim to minimise retention of highly sensitive identity-verification materials.

10. Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal data. No internet-based service can guarantee absolute security. Members are responsible for protecting their account credentials and devices.

11. Your Choices and Rights

Subject to applicable law, you may have rights to access, correct, delete or erase personal data, withdraw consent where processing depends on consent, raise a grievance, and exercise other rights provided by law. To make a privacy request, contact: support@tenthirty.live.

12. Account Deletion

Members may request deletion of their account through contacting support@tenthirty.live. Certain records may remain in backups, financial records, fraud-prevention systems, safety records or legal archives for permitted periods.

13. Communications

We may send service-related communications concerning verification, account status, scheduled conversations, matches, payments, security, policy changes and support. Where legally required, promotional communications will include opt-out mechanisms.

14. International Processing

Some technology or service providers may process data outside your state or country. Where personal data is transferred or processed internationally, we will take measures required by applicable law.

15. Third-Party Services

The Service may contain links or integrations operated by third parties. Their privacy practices are governed by their own policies.

16. Children

10:30 is not intended for children. You must be at least 18 years old and otherwise legally eligible to use the Service.

17. Changes to This Policy

We may update this Privacy Policy as the Service, technology or law changes. The updated Policy will display a revised "Last Updated" date.

18. Grievances and Contact

Privacy Contact / Grievance Officer: Jinesh Parekh
Email: support@tenthirty.live
Address: 4 Marble Arch, Aundh, Ganeshkhind Road, Pune 411007
Company: Idyllic Software Pvt Ltd

We encourage you to contact us first so we can address your concern promptly.